Gorilla Versus Guerrilla

Unless you're hawking primates, you're not engaging in gorilla marketing. It's guerrilla marketing. The term guerrilla comes from a Spanish word that means "little war." Guerrilla fighters typically launch small, targeted attacks as opposed to the large military campaigns run by nations. Similarly, guerrilla marketers use targeted, creative marketing methods as opposed to the more expensive, traditional campaigns run by large corporations.

source: Grammar Girl
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