This is ‘prada marfa’, an unusual building located in the desert near Marfa, Texas on an otherwise desolate stretch of highway 90. Behind the glass a selection of shoes and bags.
From the artists… the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. Nature suits fashion as a visual backdrop, as one often sees in advertisement. The minimal, corporate Prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’
