Fashion crimes are committed every day, but this Boobie Trap campaign depicts why certain offenses qualify as truly horrific for everybody involved. It is one thing to have an unusual taste in clothing, but another to self-inflict chest discomfort that makes your fellow women empathetic.

This misdemeanor is wearing a brassiere of the wrong size, and more often than not, too small. Breasts squeezed into relatively tiny cups can produce what these two print ads portray as the dreaded “Shelf,” “Sagging” or the undesirable “Quadraboob.”



The Target Marketing advertising agency of Canada has designed the Boobie Trap campaign for an intimates store that strives to fit women with well-matched lingerie. But first, to adequately communicate the abomination that is a bulging bust line, the studio worked this unmentionable subject into mock horror film posters.