In the face of electricity cuts and a warm summer, Japanese lingerie makers have put their heads together and come up with a new way to keep their customers cool: an ice bra.

A frozen gel, which remains soft and flexible, is inserted into the cup providing the wearer with a “super cool feeling”, according to manufacturer, Triumph Japan.

AFP reports that the “Super Cool Bra”, unveiled today in Tokyo showed off the new underwear line featuring a fish tank design on the outside of the cup.

And if the idea of having your chests cooled to freezing temperatures hasn’t won you over yet, a spring of mint and wind chime hang between the two cups to give a “refreshing fragrance and sound”, according to the maker.

Triumph Japan,boasts that all five senses will be “hooked” by the cooling sensation of the bra, while saving money and electricity over summer.

Wearers can also keep the bottom half of their body cool with novelty bamboo screen and mosquito net mini skirts.